Fourth-generation producer, Flavio Prà established himself as a renowned figure in Veneto, forging a reputation as one of the region’s best producers of Soave and Valpolicella. Flavio’s approach to wine is to research the essence of the grape variety and understand how its character can be clearly expressed. His style leads to winemaking that does not overshadow the natural potential of the wine, which is respectfully expressed to its full capacity. With great care, he chooses the vineyards, or “fields” which are suitable for the production of high-quality grapes. This is also where the name of the winery comes from, I Campi (meaning, “the Fields”) describing just how it is the land which is the starting point. All of Flavio’s vineyards are cultivated using natural methods and the estate has successfully abolished all chemical herbicides in the belief that a terroir can no longer exist as
Winemaker Flavio Prà