In an on-premise environment of increasingly wine-savvy consumers and with over two thousand wineries in Australia alone, it is vital to have a well-chosen, balanced wine list.

Winestock Victoria’s comprehensive wine services provide a polished wine experience for your customers and include everything from:

• Construction and production of carefully selected, style-appropriate wine lists.
• Training floor staff or improving their wine knowledge.
• Presenting elegant glassware and wine accessories.

Beyond providing a complement to your cuisine and excellent profitability, a good wine list will also give a sophisticated edge. Using our vast experience and extensive wine knowledge, Winestock can create a really impressive wine experience.

Sophisticated stemware is a key to the wine experience, vastly improving the sensory experience for the consumer and complementing your chosen wines. Of course, many of the specially-crafted stems on the market are prohibitavely priced for the on-premise trade.

Luigi Bormioli, a family-run company, was established in Parma Italy in 1946. Their balanced, refined range of glassware is a benchmark in the on-premise trade and continues to receive flattering accolades.

“But do you want to pay $35 to $50 a glass? A cheaper and more reassuringly sturdy everyday glass is available from Luigi Bormioli. The C101 is like an oversized wine-judging glass. It’s sturdy, well suited to both Reds and Whites and is happy in the dishwasher”

"BEN CANAIDER, DELICIOUS, OCTOBER 2005″

Knowledgeable, helpful and passionate service staff are the key to an enjoyable dining experience, set the tone of the establishment and help sell wine.

Winestock can help empower your floor staff with confidence to assist customers with their wine selection, using our palate and service training. It will teach your floor staff:

• Sensory evaluation
• To describe wine styles
• To detect wine faults
• To understand key varieties and regions
• To stylishly serve wine
• To comprehend wine and food matching principals

If you would like your floor staff to brush up on their wine knowledge or be introduced to it, just contact your area manager.

Your wine list should compliment your food and suit and enhance the reputation of your establishment.

It should have a balanced structure, reflecting knowledge of region and variety without intimidating your customers. It should provide a substantial profit center using shrewd margins to encourage consumers to drink up and more.

It should be simply and effectively presented, customized to your choice of style, colour and finish and feature your logo. Winestock can co-ordinate the process to deliver an impressive wine list for your establishment.

Contact your Area Manager to customize a unique list.